Where to Shop in Phu Quoc: 7 Places I Recommend (2026)

Apart from fish sauce, which I buy at a barrel house in Duong Dong, and the red pepper I brought back from a farm up north, nearly everything I’ve carried home to Saigon from Phu Quoc came out of a supermarket on Trần Hưng Đạo. That’s most of my answer to where to shop in Phu Quoc, and I know it isn’t a glamorous one.

Shopping in Phu Quoc is good for the handful of things the island grows or catches, pepper, fish sauce, dried squid and shrimp, sim wine and pearls, plus the cashews, coffee and dried fruit that every Vietnamese supermarket sells anyway. It’s poor for nearly everything else.

There’s no real mall in Duong Dong, a lot of the shopfronts at Grand World are shut, and the fake-brand clothes that used to fill tourist markets all over Vietnam have mostly gone since the counterfeit crackdown in 2025.

So the seven places below come down to buying food well, buying pearls carefully, and shopping at whichever end of the island you’re staying, because the far north and the far south are each about 45 minutes from town.

I spent a month on the island, starting in Duong Dong, moving to Ong Lang and finishing in Sunset Town, and each of those bases had a different answer to where to buy a bag of pepper.

• Quick Answer: The best places to shop in Phu Quoc are Kingkong Mart at 141A Trần Hưng Đạo (8am to 11:30pm) for Phu Quoc pepper, coffee, snacks and souvenirs at fixed prices, Long Beach Center 500 metres down the same road for a quieter supermarket and the island’s biggest pearl showroom, and Duong Dong Market by the river for dried squid and shrimp at local prices. For real pearls I’d only buy at an established showroom such as Ngọc Hiền. In the south, Vietnam Select in Sunset Town covers the same ground. Phu Quoc has no proper shopping mall, few clothes beyond beachwear, and duty free only at the airport on international flights.
• The seven places:
  • Kingkong Mart, 141A Trần Hưng Đạo: pepper, chili salt, cashews, coffee, dried mango, boxed fish sauce, beachwear. 8am to 11:30pm, fixed prices.
  • Long Beach Center, 124 Trần Hưng Đạo: Long Beach Mart (7:30am to 11pm) and Long Beach Pearl (7:30am to 9pm) in one building, a six-minute walk from Kingkong.
  • Duong Dong Market (Chợ Dương Đông), Trần Phú by the river: dried squid, shrimp and fish. About 5am to early evening, best before 9am, prices unmarked.
  • Ngọc Hiền Pearl, Trần Hưng Đạo near the airport: the island’s oldest pearl farm, running since 1994. 8am to 7pm.
  • Khải Hoàn, 11 Hùng Vương and 289 TL47: fish sauce tasted by degree and packed for a checked bag. 7am to 7pm.
  • Vietnam Select, Vui-Fest gate, Sunset Town: the southern supermarket. About 9am to 11pm.
  • Sonasea Shopping Center, Đường Bào, southern Long Beach: holiday clothes and swimwear, busiest after 6pm.
• What the island is good and bad for:
  • Good: pepper, fish sauce, dried seafood, sim wine, pearls.
  • Poor: malls, brands, electronics, anything that has to fit properly.
• Prices and paying:
  • Fixed prices in supermarkets and pearl showrooms, bargaining at markets.
  • Drivers are paid to bring you to pearl showrooms and specialty shops.
  • A photo of the Kingkong shelf price is the quickest way to judge a price anywhere else.
• What I’d skip: Grand World’s shopfronts, Phu Quoc Centre, the roadside pepper shops on TL47, night market pearls, dried seahorses.
• Flying home:
  • Fish sauce never in hand luggage. Mực một nắng (half-dried squid) needs a fridge.
  • Keep pearl receipts and certificates.
  • Duty free only on the international side of the airport.

Where to Shop in Phu Quoc: The 7 Places and What Each Is For

Two of these do most of the work. Kingkong and Long Beach Center are on the same road, a six-minute walk apart, they stock a lot of the same things, and between them they cover what most people mean when they ask where to buy souvenirs in Phu Quoc.

The market is for dried seafood and for the morning itself. The pearl showroom comes with a warning that I’ll get to. And the last two are on the list because the island is long, and from Sunset Town or the Sonasea resorts, crossing it for a bag of cashews makes no sense.

1. Kingkong Mart, the Phu Quoc Supermarket I’d Start With

Kingkong Mart is where I’d do most of my shopping in Phu Quoc, and I’d leave it for the last afternoon so nothing sits in a hot room for a week. It’s at 141A Trần Hưng Đạo, on the road out of Duong Dong toward Long Beach, two floors, open 8am to 11:30pm every day, with a price on every shelf and nobody expecting you to haggle.

Plenty of locals shop there too, which is usually a fair sign that a place isn’t marking things up for foreigners, although Phu Quoc prices in general sit a little above what I pay in a Saigon supermarket, since most of what’s on the shelves comes over by boat.

The pepper aisle is the reason I go. It had more kinds of Phu Quoc pepper than anywhere else I found on the island, whole black, white and red, small jars with a grinder built into the lid, and the chili salt that goes on every seafood table here. After that it’s cashews, coffee, dried mango and the chili-salt mango sweets, which are what I’d take back for an office. There’s fish sauce, some of it already boxed for a checked bag, and dried squid in sealed packs for anyone who doesn’t want to deal with a market.

There’s a clothes section as well, mostly beachwear, linen shirts, rattan bags and things for kids. The branded copies that used to hang here, Crocs and Nike and the rest, went out with the crackdown, and what’s left is cheap, unbranded and fine for a week on the beach.

Two smaller things. Fruit is the one item I’d buy elsewhere, since the stalls outside sell the same mangoes for less. And it’s crowded in the evenings, when the checkout queue is the slowest part of the whole visit, so mid-afternoon is easier. The bakery marks things down by half after about 8pm, which is handy if you have a kitchen, and there’s a smaller Kingkong Mart mini in town near the night market with less of everything.

The most useful thing about Kingkong, though, isn’t anything you take home. Because every price is printed, it’s the benchmark for the rest of the island. I photograph the shelf price of whatever I’m planning to buy, a 250g bag of black pepper, a box of cashews, and after that it takes a few seconds to tell whether a specialty shop on a tour route or a stall at the market is asking a fair price or three times it. There’s a pepper price further down that shows why.

2. Long Beach Center: Long Beach Mart and Long Beach Pearl

About 500 metres further down the same road, at 124 Trần Hưng Đạo, Long Beach Center puts the island’s other big supermarket and its largest pearl showroom in one building.

Long Beach Mart, open 7:30am to 11pm, has much of the same Phu Quoc pepper, coffee and dried seafood as Kingkong, plus coconut oil, coffee gift sets, a lot of Korean snacks, and far fewer people. It’s where I’d go when the Kingkong queue reaches back into the snack aisle, and being a six-minute walk apart makes the price check easy, since you can look at the same bag of pepper in both.

Foreigners have been getting 5 percent off by showing a passport at the till, and it costs nothing to ask whether that’s still running.

Long Beach Pearl, in the same building and open 7:30am to 9pm, is the calm place to look at pearls without a tour group around you. The rules for buying them are the same at all three of the big names, so they’re under Ngọc Hiền below.

3. Duong Dong Market, the Best Market for Shopping in Phu Quoc

Before nine in the morning is when Chợ Dương Đông makes the most sense. It’s the town’s main market, on Trần Phú by the river and the bridge, open from about 5am until early evening, and it isn’t a tourist market at all. Fresh fish, squid and crabs spill out across the street, the ground is wet, motorbikes come straight through the middle of it, and upstairs in the market building it’s mostly empty apart from a few clothes stalls for locals.

What I’d buy here is the dried seafood inside: dried squid, dried shrimp, khô cá thiều and the other dried fish, sold by weight out of sacks and trays. Nothing has a price written on it. Asking at two or three stalls before buying is normal, the same as at any market in Vietnam, and most sellers will vacuum-pack what you buy if you ask for hút chân không, which keeps the smell inside the bag on the flight. The Kingkong photo earns its keep here too.

One thing about squid before anyone buys a kilo. Mực một nắng, the “one-sun” squid that’s on every grill on the island, is only half dried and has to stay in a fridge or freezer, so it’s a poor thing to put in a suitcase for two days. The fully dried squid travels, and so do the shredded squid snack packs, which the supermarkets sell as well.

If someone asks me for the best market for shopping in Phu Quoc, this is the one I mean, with the warning that it’s a market for food. The night market a few streets away is the evening version, smaller since the riverside section closed this year, and it’s still where I end up buying the flavoured peanuts.

Hàm Ninh, the fishing village on the east coast, sells the same dried seafood from stalls on the way down to the pier, and I’d buy there only if I was already going out for the crab.

4. Ngoc Hien Pearl: Where to Buy Real Pearls in Phu Quoc

Every pearl showroom on Phu Quoc pays drivers to bring people in. Grab drivers collect points for it, hotel cars do it, and the snorkelling tour I took started with half an hour at Ngọc Hiền while the group gathered for the transfer to the harbour. None of that makes the pearls fake. It does mean the first price has someone’s commission built into it, and that a driver who suggests a quick stop to see pearls on the way somewhere isn’t suggesting it for your benefit.

Ngọc Hiền, on Trần Hưng Đạo in Dương Tơ near the airport, open 8am to 7pm, is the oldest pearl farm on the island and has been running since 1994. A visit starts with a short talk and an oyster being opened in front of you, there’s a small museum, and then a showroom about the size of a supermarket.

When I wrote up that snorkelling trip I said the explanation was more interesting than I expected and that it’s still a shop, and I’d say both again.

Are Phu Quoc pearls real? At Ngọc Hiền, Long Beach Pearl and Quốc An, the three established names, yes. They’re cultured pearls, which are real pearls that had help getting started. At night market counters, mostly no, whatever the little card says, and a full strand for a few dollars is glass or shell.

The quick check the showrooms will show you is to rub two pearls together lightly: real ones feel slightly gritty, fakes slide like glass. A strand where every bead is identical is a bad sign, and anything that costs more than a souvenir should come with a certificate and a receipt.

Prices start at around 500,000 VND for simple freshwater studs. A strand usually runs to a few million dong, and South Sea and black Tahitian pieces climb a long way past that. Everything is marked, and there are often discounts for buying several pieces.

I don’t buy pearls myself. If I were buying for someone, I’d look at Long Beach Pearl and Ngọc Hiền on the same afternoon, a couple of kilometres apart on the same road, and buy wherever the right piece was. Quốc An, out in Suối Mây and open 7am to 6pm, does a similar presentation, with a sales team that tends to stay close behind you afterwards.

5. Khai Hoan, for Fish Sauce That Can Fly

Fish sauce is the one thing on this list I don’t buy in a supermarket. I get it from a barrel house, and Khải Hoàn is the easiest of them: 11 Hùng Vương in Duong Dong, with a bigger showroom at 289 TL47 just outside town, both open 7am to 7pm. You can taste 40, 43 and 45 degrees side by side, and they pack bottles properly for a checked bag.

It can’t go in hand luggage, and the checked-bag limits change from one airline to the next, which the staff at any barrel house will go through with you before you pay.

6. Vietnam Select, the Supermarket in Sunset Town

If you’re staying in the south, there’s no reason to ride 45 minutes up to Duong Dong for any of the above. Vietnam Select, at the Vui-Fest gate at the entrance to Sunset Town, is the south’s big supermarket, open about 9am to 11pm over two floors, with the same pepper, coffee, snacks and dried seafood, plus toiletries, medicine, swimwear and hats. Security seals your bag at the door and opens it again at the till, and there’s an ATM just outside.

I spent the last stretch of my month in Sunset Town, and it’s the one shop I’d plan around from there or from Khem Beach. An Thới market, up the road in the port, has fish and fruit, though the fruit is often dearer there than in the supermarket. For small souvenirs after dark, the Vui-Fest bazaar stalls are right outside the door.

7. Sonasea Shopping Center on Southern Long Beach

Sonasea Shopping Center isn’t a mall. It’s a pedestrian street of shophouses on Đường Bào, inside the Sonasea development at the southern end of Long Beach, a few minutes from the InterContinental and the Novotel.

There are spas, Korean restaurants and mini-marts, and a good number of shops selling holiday clothes, swimwear, hats and rattan bags. It’s quiet in the day and fills up after about six, when the seafood grills of the night market get going, and with no motorbikes on the street it’s easy with children.

Prices aren’t lower than in Duong Dong. For holiday clothes it’s as good as anywhere on Phu Quoc, and if I were staying at one of the southern Long Beach resorts it’s where I’d shop. From anywhere else I wouldn’t make the trip.

Is Phu Quoc Good for Shopping?

For food you can carry home, and for pearls, yes. For clothes, brands, electronics or a day in a mall, no, and that’s shopping I’d leave for Saigon. On any list of things to do in Phu Quoc it’s a side errand, and one well-planned afternoon covers it.

The things to buy here are the ones the island makes itself, pepper, fish sauce, dried seafood, sim wine and pearls, and between them they’re most of the Phu Quoc souvenirs that earn their suitcase space. Everything else on the shelves, the cashews, coffee, dried fruit and chocolate, is good and sold all over Vietnam, so I buy it here because it’s convenient.

Is shopping cheap in Phu Quoc? Compared with home, nearly all of it is. Compared with the mainland, prices run a little higher, because most goods arrive by boat and the shops facing tourists add a margin on top, and a jar of pepper in a resort gift shop costs noticeably more than the same jar at Kingkong. Sim wine I’d taste before buying a big bottle. It’s very sweet, and plenty of people try a glass and leave it there.

Does Phu Quoc Have a Shopping Mall?

Not really. Nothing like the malls in Saigon or Bangkok.

The Phu Quoc shopping mall that comes up first is Grand World in the north, near VinWonders, close to a thousand shophouses along canals built to look like Venice. A lot of them are empty. What’s open is mostly cafés, massage places, a few boutiques with holiday clothes and rattan bags, and some small marts, and the place comes alive in the evening for the shows more than the shops.

Grand World shopping is fine for a browse after dinner if you’re staying up there. I wouldn’t come up from Duong Dong for it, and the marts there don’t beat Kingkong.

Phu Quoc Centre, the block beside the night market in Duong Dong that map apps file under shopping malls, is stalls, foot massage and Korean restaurants, with rides for small children in the evening. The closest thing in town to a mall is Long Beach Center, which is a supermarket and a pearl showroom with a café. I haven’t found a big enclosed mall with international chains anywhere on the island.

Where to Shop for Clothes in Phu Quoc

• Beachwear, linen shirts, hats, rattan bags: Kingkong, Vietnam Select, Sonasea and the night market all have plenty.
• Anything branded, or anything that has to fit properly: I’d wait for a city.

Brand-name copies used to be half the reason people shopped in Vietnamese markets, Crocs especially. In 2025 the government started a crackdown on counterfeits that emptied rows of stalls at Saigon Square back in Saigon and took the fake labels out of shops right across the country, Phu Quoc included.

You’ll still find unbranded rubber clogs in the familiar shape. The copied trainers and jackets have mostly gone.

Sizes run small at the stalls. The supermarkets carry a slightly wider range, and for clothes that have to fit, the cheapest markets in Saigon have far more choice than anything on the island.

The Shops I’d Walk Past

The specialty shops with tour vans parked outside, along Trần Hưng Đạo and TL47, sell the same pepper, dried fish and sim wine as the supermarkets, usually with someone a step behind you round the aisles and prices that only make sense once you know the driver is paid for bringing you.

The roadside pepper farms on TL47 are the same thing with a few vines out front. At one of them I saw 250 grams of black pepper for 90,000 VND, which works out well above the going rate per kilo, and that’s exactly the kind of number the Kingkong photo catches.

Pearls from night market counters, for the reasons above. And dried seahorses, sold at Hàm Ninh and on a few market stalls, are the one thing I’d leave on the table, and I’d be surprised if customs at home let them in anyway.

Where to Buy Everyday Things in Phu Quoc

1. Groceries, beer and wine: Kingkong, Long Beach Mart, Vietnam Select, or the small 24-hour marts along Trần Hưng Đạo. Any of them costs a fraction of the resort minibar.
2. Sunscreen and medicine: the supermarkets, or the Long Châu pharmacies on Trần Phú near the market and on Nguyễn Trung Trực, open 6am to 10pm.
3. Phones, chargers, an iPhone: TopZone, the Apple reseller at 142 Nguyễn Trung Trực, and the other phone shops along the same road, at normal Vietnamese prices.

Phu Quoc Airport Shops and Duty Free

Phu Quoc isn’t a duty-free island. Duty free here means the Vietnam Duty Free shops at the airport, on the international side, for passengers arriving on or leaving by international flights. Anyone flying back to Saigon or Hanoi gets the domestic terminal’s souvenir shops, a pearl counter or two and the coffee stands, at prices above anything in town. Boxed fish sauce is on sale there as well, which only helps if you haven’t checked your bag yet.

The airport is the last place I’d buy anything I could have picked up on Trần Hưng Đạo the day before. A bag of peanuts with the last of the dong, maybe.

If there’s one particular thing you’re trying to track down on Phu Quoc, a coffee you had at breakfast, a fish sauce from a restaurant table, a swimsuit in a size the stalls never seem to have, leave the name in the comments and I’ll tell you which of these seven is likeliest to have it.

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